If you’re a B2B Sales Leader, it’s critical that you develop an AI strategy to help make your team more efficient and effective in 2023 and beyond. In this series of posts, we aim to demystify the application of AI to B2B Sales. In our first post, we explored the B2B Sales patterns that make…
Artificial Intelligence (AI) has the potential to transform the productivity and output of your sales team. That said, AI is a means to an end and not the end itself. So, when you think about an AI-first strategy you need to start with your strategy and then identify the use cases where AI could have…
Artificial Intelligence (AI) is poised to revolutionize the B2B Sales function in 2023. While Generative AI has captured the imagination of Go-To-Market teams, the impact of AI will go much beyond LLMs such as ChatGPT, Bard, and LaMDA. In our last post, we explored the B2B Sales patterns that make it a great fit for…
“Do more with less” is the theme of the year if you’re in B2B Sales or Marketing. In this new era of efficient growth, B2B companies are looking to meet pipeline and revenue goals with smaller budgets and headcounts. In this post, we take a look at what drives waste in the outbound sales process…
ChatGPT and Generative AI have been the toast of the town for the last few months, with Large Language Models (LLMs) poised to change how we interact with foundational web technologies like Search. These technologies have also captured the imagination of B2B Sales and Marketing teams, who see in them the potential to generate more…
Introduction High-performing B2B Sales and Marketing teams understand that efficient growth requires focusing on a select set of target accounts. With the right account prioritization, teams can supercharge their pipeline and revenue generation activities and get one step closer to achieving their goals. In selecting these target accounts, there are two complementary mechanisms to rely…
In this post, we break down how GTM teams can reduce risks associated with revenue and pipeline generation by focusing on their most valuable B2B buying signals. We start by sharing insights on how the B2B buying process has changed in the new era of Efficient Growth. We then detail how GTM teams can adapt…
Over the last year, we’ve had the privilege of working with leading B2B SaaS companies in driving efficient growth and improving their GTM productivity. In this post, we’ll share how we’ve partnered with the Sales and Marketing teams at FireMon to more than double their outbound effectiveness. FireMon improves security operations that will in turn…
We have the privilege of working with some of the most cutting-edge and accomplished GTM leaders in SaaS. These leaders and their teams at fast-growing companies like DeepInstinct, Esper, Hiya, Carrot Fertility, iSpot, and more have helped shape the Relevvo product. Here’s the next post in our series where we share some of these gathered…
Today, we’re thrilled to welcome Scott Swanson, VP of Demand Generation at iSpot.tv. Scott is a veteran startup marketing executive currently running the demand generation and marketing operations functions at iSpot.tv. He is responsible for all demand channels plus the tools, processes, and reporting systems required to measure and improve marketing’s impact on the business….
Today, we’re thrilled to interview Jori Maurer, who leads the Go-to-Market team at Uplevel, overseeing their Marketing, Sales Development, and Customer Success teams. She also manages all the HR initiatives at Uplevel – including their transformation to a 4-day work week. Jori joined Uplevel when the team was still in Stealth mode and has built…
We’ve had the privilege of working with some of the most cutting-edge and accomplished SDR leaders in SaaS over the last year. These leaders and their teams at fast-growing companies like Esper, Hiya, Carrot Fertility, Amperity, iSpot, and more have helped shape the Relevvo product. Here’s the next post in our series where we share…
We’ve had the privilege of working with some of the most cutting-edge and accomplished SDR leaders in SaaS over the last year. These leaders and their teams at fast-growing companies like Hiya, Esper, Carrot Fertility, Amperity, iSpot, and more have helped shape the Relevvo product. Here’s the next post in our series where we share…
We’ve had the privilege of working with some of the most cutting-edge and accomplished SDR leaders in SaaS over the last year. These leaders and their teams at fast-growing companies like Esper, Carrot Fertility, Amperity, iSpot, and more have helped shape the Relevvo product. Here’s the next post in our series where we share some…
We’ve had the privilege of working with some of the most cutting-edge and accomplished SDR leaders in SaaS over the last year. These leaders and their teams at fast-growing companies like Carrot Fertility, Esper, Amperity, iSpot, and more have helped shape the Relevvo product. Today, we’re kicking off a new series where we share some…